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Excite Your Customers

Want to learn how the best sport players handle business? What has Michael Jordan learned off the court? David Carter, sports business consultant, and Darren Rovell of ESPN, tell a fun yet business savvy story of how the best sports leaders make their decisions. Get in the sports business game and learn about breakthrough techniques for building a business. Reaching customers. Delivering customer service. Branding yourself and your business. From Nike, NASCAR, to Michael Jordan's enterprises, read the behind the scenes techniques to building a powerful business.

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Excite Your Customers
The lifeblood of every business is to satisfy the customer and turn them into clients. Learn ways to EXCITE yours and set yourself apart:
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Celebrate Customer Service: Insider Secrets Crandall
The Customers for Life Sewell
Direct From Dell: Strategies That Revolutionized an Industry Dell
Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times Peters
Selling the Invisible: A Field Guide to Modern Marketing Beckwith
How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit Kawasaki
Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond Seybold
The Disney Way: Harnessing the Management Secrets of Disney in Your Company Capodagliv
22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Ries / Trout

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